One of the best things about the festive season is giving and receiving. Thanks to Pernod Ricard’s 2021 Phakamisa iSpirit (lift the spirit) festive season campaign, South Africans can do both simply by buying and enjoying one of their favourite spirits brands. Creating conviviality and bringing good times to South Africans has been at the heart of what Pernod Ricard has been doing for years and, this festive season, we plan to do even more of that while making a real impact in local communities.
Pernod Ricard has invested R38 million into this campaign, a campaign focused on uplifting the local economy and supporting employment opportunities in South Africa whilst also incentivising consumers when they buy participating brands in store. Inspired by some of the country’s local makers, three locally-made gifts – a citrus juicer, ice tray, or sound amplifier – have been sourced to accompany some of Pernod Ricard’s most well-loved brands in participating outlets this festive season.
Part of the proceeds from every bottle sold will go towards supporting these local makers who inspired these gifts by providing them with SETA-accredited courses covering business management, manufacturing, technology, and accounting, as most artisans do not have formal training. They will also be provided with the resources they need to grow their businesses.