i-spirit-phakamisa – From Us To You, Meet The Gift That Gives Back, Inspired By Local Makers

THE STORY

One of the best things about the festive season is giving and receiving. Thanks to Pernod Ricard’s 2021 Phakamisa iSpirit (lift the spirit) festive season campaign, South Africans can do both simply by buying and enjoying one of their favourite spirits brands. Creating conviviality and bringing good times to South Africans has been at the heart of what Pernod Ricard has been doing for years and, this festive season, we plan to do even more of that while making a real impact in local communities.

Pernod Ricard has invested R38 million into this campaign, a campaign focused on uplifting the local economy and supporting employment opportunities in South Africa whilst also incentivising consumers when they buy participating brands in store. Inspired by some of the country’s local makers, three locally-made gifts – a citrus juicer, ice tray, or sound amplifier – have been sourced to accompany some of Pernod Ricard’s most well-loved brands in participating outlets this festive season.

Part of the proceeds from every bottle sold will go towards supporting these local makers who inspired these gifts by providing them with SETA-accredited courses covering business management, manufacturing, technology, and accounting, as most artisans do not have formal training. They will also be provided with the resources they need to grow their businesses.

Participating brands: Beefeater London Dry Gin 750 ml, Jameson Select Reserve Irish Whiskey 750ml, Ballantine’s Finest Blended Scotch Whisky 750ml, the Glenlivet Founder’s Reserve Single Malt Scotch Whisky 750ml and the Chivas 12 Year Old Blended Scotch Whisky 750ml bottle.

EXPLORE THE RANGE

Ballantine’s Finest

Take your taste buds on a journey of well-balanced subtle flavours of milk chocolate, caramel, red apple and vanilla with a hint of soft, elegant, heather honey and spicy aromas.

Beefeater London Dry

Get a taste of a bold and complex balance of juniper, bitter orange and lemon with subtle hints of spice and a delicate liquorice finish with an aroma of fresh juniper, lemon and orange notes.

Chivas Regal 12YR Old

Expect a round and creamy spirit with a rich taste of honey and ripe pears alongside vanilla, hazelnut and butterscotch notes with an aromatic infusion of wild herbs, heather, honey and orchard fruits.

The Glenlivet Founders Reserve

A tasty combination of zesty orange, pear, toffee apples flavours with and citrus fruit aroma of sweet orange for intensively flavourful cocktails.

Jameson Select Reserve

Enjoy nutty notes that are in abundance alongside the smooth sweetness of spice and vanilla. Time spent maturing in these barrels leads to intensified aromas of butterscotch, fudge and creamy toffee and the perfect pairing for your favourite whiskey cocktails.

MEET THE MAKERS

Hosea Matlou

Shortly after opening his business, Hosea produced 300 chairs from reused wood for his first order, and has been using wood from old, demolished houses ever since.

BUILDING A COMMUNITY OF MAKERS

Support your local community of talented makers.

ENDORSE A MAKER

LOCALLY INSPIRED GIFTS

These locally-made gifts were inspired by local makers and that’s why with every bottle purchased, proceeds go towards lifting up local makers. So, raise your glass to the spirit of conviviality.

Together we can Phakamisa iSpirit and be the difference.

CITRUS JUICER

SOUND AMPLIFIER

ICE MOULD